If you’re looking for a mentor or business coach to take your PT business to the next level, an online search can be overwhelming. What you’re looking for is someone who doesn’t just talk the talk but can walk the walk and has social proof to show it. Our industry is competitive – you’re looking for someone who can turn challenges into opportunities.
At Strong Collective, we help you cut through the noise of your competitors and focus on what truly matters for your business. I’m talking about things like lead flow, niche authority, and compelling offers. But whoever you choose to accompany you on your journey, you must find someone dynamic. Someone that’s the right fit for you…
And this guide will help you find the perfect coach or mentor to fit your business needs and ensure that the investment you make in them propels your business forward. Not just in theory, but in real-life, measurable results that will reward you and change your life.
What Does a Personal Trainer Mentor or Fitness Business Coach Do?
I get it; you need to watch your expenditure, but a mentor or coach isn’t just another expense. They’re an investment in the future of your business. But what exactly do they bring to the table? What’s crucial is their expertise, experience and perspective – specifically in areas where you’re looking to grow.
I always recommend finding a mentor that can support you on three critical aspects:
- Lead flow: Showing you how to consistently attract and retain clients so your pipeline is full and you're never left scrambling for business.
- Authority in your niche: Helping you stand out in a crowded market so you can establish yourself as the go-to expert in your specific fitness area.
- Refining your offer: Working with you to hone in on your services and ensure that you not only meet the needs of your market but exceed them – making your business irresistible to potential clients.
Beyond these three core areas, a great mentor or coach should (if needed) be able to help you through every part of starting a business, from creating fitness programmes to mastering financial planning, and everything in between. Whether it’s coming up with new sales strategies, enhancing customer service, or personal development, they should be able to tailor their advice to where you and your business need it most.
With fitness business coaching, there isn’t a one-size-fits-all situation – you need someone who truly gets your business and is as committed to your success as you are. Does this still sound like finding a needle in a haystack? Let’s look more closely at how to pick the person right for your journey.
What to Look for in a Fitness Business Coach
Whatever way you look at it, finding a coach or mentor for ANY business is about finding someone who really knows their stuff. It’s about finding a partner for success.
Here are more detail on what to keep in mind:
Relevant experience and expertise
Your coach should have a solid track record in the fitness industry, demonstrating that they’ve successfully tackled challenges like the ones you’re facing.
Certifications and education
While real-world experience is crucial, formal education undoubtedly add depth to a coach's expertise and show their commitment. Look into their background for any relevant certifications.
Understanding of digital marketing
A great fitness business coach needs to be savvy with digital marketing strategies that will help you grow your presence and attract clients, so look at what their doing with their own marketing… check if they know their stuff.
Client testimonials and success stories
Look for tangible evidence of success. Testimonials and success stories will give you an insight into what the coach has achieved for other personal trainers or fitness professionals, therefore what they can achieve for you.
Personalised approach
Your fitness business is unique, so your coach should be able to tailor their advice to fit your specific needs and goals, not just offer off-the-shelf solutions. See if they have specific processes and how they adapt their coaching methods for different clients.
Strong communication skills
Clear, effective communication is really important. You need a skilled mentor who can articulate their ideas and listen carefully to what you need. And you also need to feel like you ‘get’ each other, so you can ask questions confidently.
Business ethics and values
Ensure your business coach’s core values align with your own. Trust and integrity are the foundation of any successful coaching relationship, as you don’t want someone with differing values steering you down a path that’s not right for you.
Networking opportunities
Alongside supporting you with your business-specific challenges, a great coach should be able to connect you with other professionals, potential clients, and resources to help you expand your network and opportunities. Look for who they know and the communities they’re involved in to see if they align with your vision.
Ongoing support and accountability
Look for someone who will keep you on your toes through continuous guidance and accountability. This is invaluable to help you stay on track with your goals. Do you feel like this business coach or mentor will challenge and push you in a constructive manner?
Adaptability and forward-thinking
The fitness industry is always evolving. Your coach or mentor should be aware of any industry developments to help you stay ahead of the curve. They should also advise with strategies to keep your business competitive… so look out for or ask their opinions on the current market when you’re making your decision.
Free Personalised Report Reveals:
How To Add An Extra £3,000-5,000 Per Month, And Build A Tribe Of Followers Who Can’t Wait to Like, Save and Share Everything You Post.
Choosing the Right Fitness Business Mentor for Your Needs
Something else to remember when you are looking for a new coach or mentor is to be fully aware of any niche challenges that you’re facing right now and your future goals. When you know your challenges in detail, you can make a better, more informed decision.
Think about the following core areas of your business… which areas do you need the most support?
- Sales: Can you close deals effectively, turning prospects into loyal clients?
- Marketing: Do your marketing strategies speak directly to your target audience, increase your visibility, and attract more leads?
- Creating offers: Are your offers irresistible, and do they distinguish your services from the competition?
- Becoming an authority: Are you focused on becoming a leading expert in your niche, earning trust and respect from both clients and peers?
- Customer retention: Do you know the secrets to keeping your clients engaged and committed to their fitness journeys?
- Systems and processes: Are your operations efficient and do they allow you to focus on what you love – training and coaching?
- Mindset: Do you have a growth mindset that sees challenges as opportunities and drives your business forward?
- Pricing: Does your pricing reflect the value you provide and optimise your earning potential?
These are all important areas that anyone in business should prioritise. Only with clarity about your weaknesses will you be able to find a fitness business coach that not only meets all the general criteria that we’ve discussed so far, but also has specific expertise in the areas that you need it most.
A great coach or mentor is your partner in this journey and provides you with guidance and accountability. We all have busy lives, and it’s easy to become overwhelmed or side-tracked without that kind of support. The impact of a strong mentor is the difference between stagnation in your business and exponential growth.
Investing in the right fitness business coach is undoubtedly a crucial investment in your PT business’s future success. You’re not just looking for a shoulder to lean on; you’re looking for someone to be a catalyst for growth and success. By taking the time to fully analyse your needs and find the right person, you’ll be on track for great things.
Take Your Fitness Business to the Next Level with Strong Collective
Elevating your business isn’t just about working harder; it’s about working smarter. At Strong Collective, we do more than just share knowledge; we will empower you to transform knowledge into actionable, profitable strategies so you smash your goals.
Whether you need to improve your sales, refine your marketing strategy, or pay more attention to customer retention, we have a proven track record of helping fitness professionals get game-changing results.
If you’re ready to take your fitness business to the next level, we’d be proud to go on the journey with you. Get in touch today for a no-obligation chat.
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