Blog

Stay up to date with the latest fitness insights, marketing trends and tips to get you leads.

7/11/2025

Why Relying on Instagram Alone Is a Fast Track to Burnout in 2026

Blaming the algorithm is easier than admitting your business is basically a hostage to it.

An illustration of a fitness coach confidently leading a hybrid setup for marketing their coaching business

Is Being a Great Coach Enough Anymore?

Split-screen photorealistic image of two fitness coaches. Left side: flashy fitness influencer with perfect abs posing for social media, holding a phone, surrounded by fake-looking supplement tubs, exaggerated and over-the-top, bright neon aesthetic. Right side: serious evidence-based coach in a training environment, sitting with a laptop and clipboard, subtle graphs and client progress charts in the background.

The Quick Wins Paradox: Why Evidence-Based Coaches Struggle to Attract Clients

A photorealistic image of a futuristic fitness coach in a high-tech gym, reviewing a holographic progress dashboard showing body composition

The Rise of AI in Coaching: Enhancing Service Delivery and Client Retention

Rocket labeled 'High Ticket Success' launching shakily from a desert with broken supports, symbolizing unstable foundations in high-ticket coaching programs

Why “High Ticket Coaching” Might Be Hurting More Than It’s Helping

Photo of Dan Smith and his son

Why Slow Marketing is the Key to Long-Term Success (and Sanity)

Abstract Portrait of David Bowie

How to Stand Out as a Coach in 2025: Zig While Everyone Else Zags

A photograph of a tortoise wearing sunglasses on an orange background with the words "Mastering Instagram in 2025: A Slow Marketing Approach" in white on the background

Mastering Instagram in 2025: A Slow Marketing Approach to More Engagement and Growth

The words "small actions big results" on a green background

Momentum Multiplier: Kickstart Your Coaching Success in 2025

Top down view of a table with a calendar in the centre, there is a notepad with the words written "12 Month Marketing Plan"

12-Month Marketing Plan for Personal Training

A personal trainer standing in a glass cube in the middle of a gym, hands raised above their head laughing while trying to catch flying money swirling around them

How Much Should I Charge as a Coach?

Personal trainer and client in the gym discussing his progress

Personal training business models: Which one’s right for you?

A woman in sportswear standing on a treadmill looking at some papers in her hand.

12-month marketing plan for personal training business owners

A row of weights in a gym.

How to scale a personal training business after start-up success

A fitness professional in gym wear working on her laptop.

Best software for personal training business owners to stay organised

A personal trainer working on his laptop in the gym.

How to qualify personal training leads and avoid time-wasters

How to prioritise which marketing channels to use for your PT business

Personal trainer with his back towards you, in a gym

7 things your PT qualification didn’t teach you

A photo shot from above featuring hands holding a notepad with the words 'marketing strategy' on it. There are sketches of different types of marketing.

Easy, free ways to market your fitness business

3D render of a brain representing mindset

Mindset tips for growing your Personal Training Business

A personal trainer running up a set of orange stairs that represents scaling their business

How to scale your PT business (without burning out)

A Mentor for personal trainers, dresses as a ringmaster and delights the crowd in a big top tent

How to Find the Right Coach or Mentor for Your PT Business

A man stands holding a megaphone in the bright sunlight, the wall in the background has graffiti on it.

How to Generate Consistent Leads as a Personal Trainer

Personal Trainer in a gym, holding a black poster with the words written on it - 'Hi, I PT, want to work with me' in white text.

Personal Trainer Marketing 101: How to Become a Sell-Out PT