When you’re growing your personal training business, think about the advice you give your fitness clients. A positive, can-do attitude will always help you navigate challenges and opportunities in life. This is true in life and in business. With the right mindset, you can smash your financial goals and move towards the strong, profitable business you want.
It’s all very well saying ‘be positive,’ but there’s a bit more to an entrepreneurial mindset than that. This article breaks down what a great mindset really looks like and gives you valuable tips on how to improve yours.
What areas are you already good at? What needs your attention? Let’s take a look at key practices that will significantly impact your personal training business and, ultimately, your success.
Mindsets to adopt for scaling a personal training business
Money mindset
So, what's a money mindset? Put simply, scaling your personal training business is about adopting the right approach to money. It’s about making smart, informed decisions based on figures, not emotions, recognising the value of your services, and setting appropriate prices to reflect that.
You must leave behind any worries and insecurities that your success may be limited and embrace the fact that you, too, can achieve the abundance enjoyed by people in our industry you admire. If you fully embrace this mindset, you’ll be able to open the door to endless possibilities for growth and success!
Growth mindset
A growth mindset is crucial for all entrepreneurs who want to achieve continued success in their business. This approach is about embracing new challenges, persisting in the face of setbacks, using effort as a path to expertise, and learning from constructive criticism.
Take a step back and think, ‘How can my strengths and abilities be developed through hard work, good strategies, and input from others to take my business to the next level?’ Write yourself a list of areas you can work on and try to implement them into your daily routines.
Entrepreneurial mindset
The right entrepreneurial mindset is all about seeing new opportunities around every corner, taking calculated risks and being open to ideas and new ways of doing things. It involves thinking creatively, pivoting when necessary, being resilient in the face of failure and always looking for ways to improve.
Think of your journey as an entrepreneur as the ultimate endurance race. If you start with a great strategy, set a sustainable pace, explore new markets, expand and diversify your services, and always adapt to the ever-changing landscape you’ll be on the road to success.
How to improve your mindset as a fitness business owner
- Visualise success and set goals
How do you currently approach your goals? It’s a great idea to re-examine this from time to time. In our opinion, the best approach is to make sure that you’ve set clear and actionable goals, making sure they’re aligned with your values and vision. Crystal clear clarity will allow you to draw up the best roadmap to make decisions and take the right actions toward success.
- Focus on continuous improvement
At the last count, there were 23,974 personal trainers in the UK. In a competitive service industry like ours, continuous learning and improvement are vital. Whether it’s staying updated on the latest fitness trends, building up your business acumen, or developing new training programmes, expanding your knowledge and skills is something you should always be working on.
- Learn from mistakes and challenges
Mistakes and challenges will always be part of any entrepreneurial journey, but don’t see them as setbacks; see them as signposts and opportunities for growth! Analyse what went wrong and why, then you can improve your strategies and avoid similar issues in the future. This way, you’ll be able to foster resilience and cultivate a positive attitude towards problem-solving.
- Build a strong support system and relationships
Do you have supportive, like-minded individuals around you? If not, it’s time to expand your network. People like this make all the difference to your entrepreneurial journey – and your life! You could also consider hiring a mentor or coach to give you guidance, support, and accountability. Having someone like this in your corner is invaluable as they’ve been exactly where you are and can help you find your way.
- Practice self-care regularly
Personal training is demanding on both a physical and emotional level. You’re helping people all day, every day, so you must take care of yourself if you want to maintain the energy, focus, and motivation you’ll need to run a successful business. Implement regular self-care routines that support your well-being. A healthy you is essential for a healthy business.
- Celebrate the wins!
Yet again, this is likely what you tell your clients – and it’s great advice! Recognising and celebrating your achievements, no matter how small, will help you maintain a positive mindset. If you practice gratitude for what you accomplish and all the progress you’re making, it’s an excellent discipline for anything in life and will help keep your motivation high as you grow your business.
- Stay flexible to change
How do you navigate change? This differs from person to person based on personality, upbringing, and life experience, but it’s important to realise and accept that the only constant in life and business is change! The more adaptable and resilient you can become as you navigate the inevitable ups and downs of running a personal training business, the better. Try to think of change as an opportunity for growth and learning rather than something tough that you have to overcome.
A better mindset equals a better fitness business
Your mindset is the single most important factor in the successful growth of your personal training business. By looking more closely at all the different elements involved, like money mindset, growth mindset, and entrepreneurial mindset, you can start working on them all and build up the tools to scale your business effectively.
No one is the perfect entrepreneur when they start their business. But, by improving your mindset, you will grow into this life. It’s a continuous learning process that will involve all the things we’ve discussed – setting clear goals, learning from experiences, building strong, supportive relationships, practising self-care, celebrating the good times, and being adaptable to change.
If you think you could still use a helping hand, partner with a trusted mentor or business coach like us to guide you through the many aspects of growing your personal training business. At Strong Collective Mentoring, we understand the challenges and opportunities that you face – after all, we’ve been there, too.
We can equip you with the insights and support you need to grow in confidence and build a thriving, resilient, profitable business. Yes, it’s a competitive industry, but opportunities are there in abundance, and you can achieve the lifestyle you want while helping clients become the best versions of themselves! Contact Strong Collective Mentoring for a no-obligation chat to see how we can help you.
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