When it comes to business inspiration, most people turn to modern gurus like Alex Hormozi or Gary Vee.
But me? I prefer to take notes from real influencers. 😏
Take David Bowie, for example.
He wasn’t just a musical legend; he was also a pioneer.
In 1998 five years before MySpace—Bowie launched "BowieNet," an internet service provider offering fans exclusive content, early access to his music, and even Bowie-themed email addresses.
Think about that for a second. He wasn’t following trends; he was creating them.
And his approach was summed up perfectly in one of his quotes:
“When you don’t feel your feet touching the bottom, you’re just about in the right place to do something exciting.”
This mindset is crucial for coaches today. Why?
Because the coaching space is rapidly turning into a conveyor belt of carbon copies.
From 8-week fat loss challenges to “What I eat in a day” reels, more and more coaches are taking the same advice from the same people and creating the same kind of content.
But here’s the good news: you don’t have to be one of them.
If you’re brave enough to zig while everyone else zags, you can build a business that not only stands out but thrives.
Let’s explore five ways you can step out of the sea of sameness and create something exciting for your coaching business.
1. Tap Into Your Unique Story
Your experiences, challenges, and values are what make you you.
Instead of trying to fit into a mould, use your story to connect with your ideal clients.
- Did you overcome a unique struggle to achieve your current results?
- Do you have a distinct philosophy on fitness or business?
Share it. Your story isn’t just content; it’s a magnet for the people who resonate with you.
Action Tip: Write down three personal experiences that shaped your coaching style and create content around them.
2. Solve the Problems No One Else Is Addressing
While most coaches focus on surface-level challenges (like quick weight loss), the real opportunity lies in tackling deeper, often overlooked problems.
For example:
- Helping women manage hormonal shifts during menopause.
- Supporting busy dads in building strength with just two 30-minute workouts a week.
- Teaching gym-goers how to perfect their lifting form to avoid injuries.
By addressing niche or advanced needs, you set yourself apart as an expert.
Action Tip: Ask your audience, “What’s the most frustrating problem no coach has helped you solve?” Then create a solution.
3. Take Inspiration From Unlikely Places
David Bowie didn’t limit himself to music. He explored art, fashion, and technology, blending ideas from all areas into his work.
As a coach, you can do the same. Look outside the fitness or coaching industry for inspiration:
- How do successful tech companies create loyal communities?
- What can you learn from the hospitality industry about delivering a standout client experience?
- How can a popular YouTuber’s storytelling skills elevate your content?
Action Tip: Spend 30 minutes a week researching industries outside of coaching and brainstorm how their strategies could apply to your business.
4. Create an Experience, Not Just a Service
In a crowded market, your coaching program isn’t just about results—it’s about how people feel while working with you.
Think about ways to make your service unforgettable:
- Exclusive perks (e.g., private podcasts, personalised check-ins, or VIP challenges).
- Surprise gifts or messages to celebrate client milestones.
- A branded system that clients can’t stop raving about.
Action Tip: Map out your client journey and add one unexpected "wow" moment to your process.
5. Get Comfortable With the Deep End
Exploring the unknown is scary. It’s much easier to copy what’s already working for other coaches on Instagram.
But playing it safe won’t keep you safe for long.
The only way to stand out is to venture where others haven’t.
Experiment with new formats, new offers, or new ways to engage your audience. Yes, it might feel like you’re swimming without your feet touching the bottom, but that’s where the magic happens.
Action Tip: Choose one new idea you’ve been hesitant to try—whether it’s a unique marketing angle, a bold new offer, or an untested content style—and commit to testing it this month.
Final Thoughts
In a world where most coaches are playing it safe, the real opportunity lies in doing something bold, exciting, and different.
David Bowie wasn’t afraid to dive into the unknown, and neither should you.
When you tap into your unique story, solve overlooked problems, and embrace the deep end, you’ll not only stand out—you’ll thrive.
So, which kind of coach do you want to be in 2025?
The one fighting for scraps in the sea of sameness?
Or the one who’s in demand, leading the way?
The choice is yours.
P.S. Ready to do something exciting in your own business?
If you want help implementing these 5 strategies to stand out, zig while others zag, and build a business that cuts through the noise, let’s chat.
Click here to book a free call, and we’ll map out how you can make these ideas work for your coaching business.
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