In the last 22 months, I’ve never known a child to be so sick. I had a rough idea of what “frequent colds” meant, but this? This has been relentless. The kind of relentless that makes you question how much sleep a person actually needs to function.
But here’s the thing—despite the chaos, my business hasn’t fallen apart. I haven’t had to frantically post on social media, chase leads, or scramble to keep things afloat. And that’s because I’ve built something designed to last.
I’ve built my business with slow marketing.
Slow marketing isn’t about sitting back and hoping clients magically appear. It’s not about doing less for the sake of it. It’s about being intentional, building relationships, and creating a marketing system that works even when you can’t be glued to your phone 24/7.
If you’re a coach who wants to build a business that thrives without running yourself into the ground, here are five core principles of slow marketing you should embrace.
1. Play the Long Game
Most marketing advice out there is built for quick wins—viral posts, engagement hacks, and short-term sales spikes. And sure, those things can work. But they’re also exhausting to maintain.
Slow marketing is about shifting your mindset from quick results to lasting impact. It means focusing on the kind of marketing that compounds over time—valuable content, real conversations, and deep trust with your audience.
Instead of chasing the next dopamine hit from social media, ask yourself:
• What kind of content will still be relevant to my audience a year from now?
• How can I create something that builds long-term authority?
• What can I do today that will make marketing easier six months from now?
The short game gets you likes. The long game gets you a sustainable business.
2. Market in a Way That Matches Your Life
If your marketing strategy requires you to be “on” every single day, it’s a broken strategy. Life happens. Kids get sick. You get sick. Burnout creeps in.
Slow marketing is about designing a system that works with your life, not against it. That means:
• Having evergreen content that continues to bring in leads even when you’re offline.
• Using platforms that fit your personality (if you hate dancing on TikTok, stop forcing it).
• Focusing on depth over volume—creating content that actually resonates, rather than just churning out posts for the sake of it.
Your marketing should support your lifestyle, not compete with it.
3. Focus on Connection, Not Just Content
Most coaches worry about what to post. But slow marketing is just as much about who you’re talking to.
Instead of obsessing over algorithms, trends, and “beating the system,” focus on real human connection.
• Reply to DMs.
• Start genuine conversations in the comments.
• Send personal emails instead of generic broadcasts.
Because at the end of the day, trust is what leads to sales. Not just another social media post that disappears in 24 hours.
4. Build Assets, Not Just Attention
Attention is fleeting. One viral post won’t change your business.
But an email list? A library of high-value content? A podcast or YouTube channel full of evergreen resources? Those things create leverage.
Slow marketing is about building assets that work for you over time.
• Instead of focusing on getting more followers, focus on turning the ones you have into true fans.
• Instead of constantly selling, create resources that sell for you—lead magnets, nurture sequences, and content that builds trust on autopilot.
• Instead of feeling pressured to post every day, build a bank of content that can be repurposed across different platforms.
The goal isn’t just to be seen. It’s to be remembered.
5. Measure Success Differently
If you judge your marketing success purely on how many likes, comments, or views you get, slow marketing will feel…well, slow.
But what if you measured success in a different way?
• Are more of your ideal clients reaching out to you?
• Are you having deeper, more valuable conversations with potential clients?
• Are people staying on your email list instead of unsubscribing after one email?
• Are your clients coming from referrals because they trust you so much?
When you focus on these deeper metrics, you realise that slow marketing isn’t actually slow at all. It’s just sustainable.
The Bottom Line
If you’re tired of marketing that feels like a never-ending hamster wheel…if you’re burnt out from trying to “keep up” with trends that change every five minutes…if you want a business that actually works with your life instead of demanding all of your energy…
It’s time to slow down.
Play the long game. Focus on relationships. Build assets that last.
Because a well-built business doesn’t crumble when life happens. It keeps going—at your pace, on your terms.
And that’s the kind of business worth building.
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